As much as we want to believe it, people don’t trust ads as much as they trust content from their peers. So when the Z Flip4 dropped, we wanted to get people to watch as much of this awesome UGC as possible.
So we created Flipvertising. By hiding free Z Flip4’s online, we invited people to trick their algorithm into serving them the winning ad. In the process they were served unlimited reviews, unboxings, tech reviews and other films that exist online.
WINNER
Cannes Lions 2023, GRAND PRIX - Social
Cannes lions 2023, SILVER - Direct
Cannes lions 2023, SILVER - Direct
Cannes lions 2023, BRONZE - Media
Cannes Lions 2023, SHORTLIST - Digital Craft
Spikes Asia 2023, GRAND PRIX - Direct
Spikes Asia 2023, GRAND PRIX - Creative Data
Spikes Asia 2023, GOLD, Spikes Asia - Direct
Spikes Asia 2023, GOLD - Creative Data
Spikes Asia 2023, GOLD - Media
Spikes Asia 2023, BRONZE - Direct
Spikes Asia 2023, SHORTLIST - Experience & Activation
D&AD 2023, WOOD PENCIL - Digital
D&AD 2023, WOOD PENCIL - Media
Award 2023, GRAND AWARD
Award 2023, GOLD - Direct
GOLD - Direct Innovation
GOLD - Banners & Rich Media
GOLD - Best Use of Digital and Social Media
GOLD - Brand Engagement
SILVER - Retail
SILVER - Creative Use of Media
SILVER - Use of Digital Platforms
BRONZE - Product Launch
Clio awards 2023, GOLD - Digital/Mobile
Clio awards 2023, SILVER - Creative Use of Data
Clio awards 2023, SILVER - Digital
Clio awards 2023, BRONZE - Creative Commerce
Clio awards 2023, BRONZE - Digital
One Show 2023, GOLD - Targeted Video/Online
One Show 2023, SILVER - Data Driven Personalisation
One Show 2023, BRONZE - Use of Technology
Webbys 2023, NOMINATED - Best Use of Online Media
Webbys 2023, HONOREE - Best Use of Data-Driven Media
Caples 2023, SILVER - Digital
Caples 2023, SHORTLIST - New Product Launch
Mumbrella Awards 2023, WINNER - Media Campaign of the Year
Mumbrella Awards 2023, HIGHLY COMMENDED - Ad Campaign of the Year
Mumbrella Awards 2023, HIGHLY COMMENDED - DataDriven Campaign of the Year
96% of Australian parents feel pressure to appear perfect online, with social media proving to be a key contributor to that pressure.
Karicare Toddler wanted to change the way parents post to social media to help other parents feel better, so we partnered with the original baby influencer to shake up the picture-perfect world of social media.
For the first time, Anne showed children being real. We then invited parents to share their real imagery to #feedthereal.
The campaign was picked up in PR and resulted in 52m+ reach. As a result of the campaign, Karicare also had their best sales month in the brand’s history.
WINNER
Clio Awards 2023, BRONZE PR
Clio Awards 2023, BRONZE Social Media
Clio Health Awards 2023, BRONZE - PR
Webbys, NOMINEE - Social
Caples 2023, BRONZE - integrated
One Show 2023, MERIT - Influencer Marketing
One Show 2023, MERIT - Traditional Media Relations
Spikes Asia 2023, SHORTLIST - Brand Experience
Spikes Asia 2023, SHORTLIST - PR
Mumbrella Awards 2023, HIGHLY COMMENDED - Content Marketing Strategy of the Year
To champion young Australian designers at PayPal Melbourne Fashion Festival, we launched ‘Walk the Night’ Presented by Samsung Galaxy, a National Graduate Showcase parade in near total darkness illuminated for guests through the Galaxy S22 Series and its low light camera capabilities.
WINNER
Award Awards 2023, SILVER - Live Experiences
Award Awards 2023, SILVER - Events & Experiences
Award Awards 2023, SILVER - Experiential Art Direction
Award Awards 2023, SILVER - Craft - Events and Experiences
Award Awards 2023, BRONZE - Events & Experiences
Award Awards 2023, BRONZE - Use of Events and Stunts
Award Awards 2023, SHORTLIST - Integrated Campaign
Award Awards 2023, SHORTLIST - Experiential Art Direction
Spikes Asia 2023, BRONZE Brand Experience & Activation
Spikes Asia 2023, SHORTLIST Brand Experience & Activation
Spikes Asia 2023, SHORTLIST Brand Media
Spikes Asia 2023, SHORTLIST Brand Film
Campaign Brief, The Work - Film/TV Craft - Cinematography
Campaign Brief, The Work - Film/TV Craft - Film/TV/Cinema (90 seconds and under)
One Show 2022, SHORTLIST Film Craft
SHOTS - Ad of the Year: FINALIST Production & Styling
MAD Stars - FINALIST Film
APRA AMCOS Screen Music Awards, FINALIST
FIRST SATURDAY
FOR FIRST RESPONDERS
Last summer, as Australia burned, over 6,000 firefighters and first responders rushed out to battle the blazes. Risking their lives to save homes, wildlife and people. Meanwhile the rest of the nation, and the world, watched on feeling helpless.
To help, we launched a new brand platform called First Saturday. Calling on Australians to dedicate the first Saturday of every month to helping first responders by doing one small task to make their homes safer.
Each task is small, like clearing debris from the yard, trimming branches or getting safety equipment, but the impacts could be huge. CFA data reveals 85% of homes lost to bushfires are from embers igniting debris in uncleared gutters and lawns, resulting in over 3,000 homes being lost last summer.
WINNER
D&AD 2021, Wood Pencil Media
D&AD 2021. Shortlist Integrated
Award 2021, Gold Direct
Award 2021, Gold Direct Integrated
Award 2021, Gold Integrated
Award 2021, Gold Creative and Strategy
Award 2021, Gold Photography
Award 2021, Silver Cinematography
Award 2021, Silver Sound Design
Award 2021, Bronze Press
Award 2021, Bronze Creativity for Good
Spikes Asia 2021, Bronze Integrated
MAKE IT YOURS
In the past Foxtel spent a lot of time talking about themselves. Problem is, people didn't really want to hear about them.
So we created a campaign that's all about people.
People who ignore acute neck pain when they go 8 episodes deep.
People who fail to make it past the titles night after night.
People whose weekly TV ritual involves eating ribs in their underpants so they don't make a mess.
People like you.
WINNER
Award 2017, Silver Film Campaign
Award 2017, Silver Film Large Format Screens (Date)
Award 2017, Silver Film (Date)
Award 2017, Bronze Film (Bus)
Award 2017, Silver Film Craft Editing (Date)
Award 2017, Bronze Film Craft Direction (Date)
New York Festivals 2017, 1st Prize Direction (Date)
New York Festivals 2017, 1st Prize Humour (Date)
Spikes 2016, Gold Film Craft (Date)
Spikes 2016, Bronze Film Craft (Bus)
Spikes 2016, Finalist Film (Bus)
LIA 2016, Gold Film Craft (Campaign)
LIA 2016, Gold Film Craft (Date)
Sirens 2016, Highly Commended (Ant-Man, Campaign)
How do you steal footfall from your #1 competitor when your store isn’t open?
1 of only 3 Spikes Asia Creative Ecommerce Spike Awards
Spikes Asia Brand Experience & Activation shortlist
Spikes Asia Media shortlist
THE SLEEP SHIP
A 24-HOUR SLOW TV CHANNEL
1 in 4 Australians struggle to sleep. So we helped, by live streaming the IKEA sleep range as it made its way from Stockholm to Sydney on a slow TV channel.
PRISON
A bad telco relationship can leave you feeling locked in, so Optus developed a new Coverage Commitment
that allows new customers to walk away from their contract if it’s not right for them. Jailbreak.
WINNER
Spikes 2019 Bronze, Film Craft (Direction)
AWARD 2019, Finalist, Film
CHIP SHOP
A simple story about choice.
Tomato or BBQ?
Coffee or tea?
Decent mobile coverage or a fair price?
Finally, one man has the audacity to choose both - and it feels good.
THE COOLEST SUIT ON THE PLANET
Australia is a hot country, and people don't generally think of wool when they're picking their summer suit.
In response to this, M.J. Bale designed their new Cool Wool range to keep Australian men cool when the heat is on.
To prove it, we sent an English weatherman on a series of extreme weather broadcasts armed only with a suit and some forecasting equipment.
Part web series, part activation. All torture test.
WINNER
Effies 2018, Gold Effie
Award 2018, Silver Digital (Digital Outdoor)
Award 2018, Bronze Integrated
Award 2018, Bronze PR
Award 2018, Bronze Promotional & Experiential
New York Festivals 2018, Finalist Integrated/Mixed Media
SO. MANY. MOVIES.
Foxtel has a massive range of movies.
Thrillers. Romance. The odd action blockbuster. Even a few with Chris Hemsworth.
To celebrate this we asked our mate Hemsy to watch a bunch of them, his way.
DAD TO THE BONE
Cam wrote and produced one of the 16 films that made it into Tropfest 2019.
It’s dumb and fun.
Becoming a dad isn’t a joke. It’s lots of them.
When a mechanic discovers that his young daughter is pregnant, he rounds up a bunch of suspects and uses the irresistible lure of dad jokes to tease out the culprit.
THE UNHAUNTING
Philips wanted to prove that the right light can transform the mood of any home,
so we put their theory to the test in the most haunted dwelling in Australia - Manly's Quarantine Station.
Using lights and very minimal art department we 'unhaunted' the Nurses' Quarters, turning it into a romantic getaway
- then tricked an unsuspecting couple into spending the night.
Cue the night vision.
Over 300 pieces of coverage with a reach of over 48M, all showing the impact of lighting on the home.
Nearly eight minutes of TV coverage, including Sunrise, Today Show and The Project.
Nearly 150K views of the video.
WINNER
Award 2018, Bronze Entertainment
Comms Con Award 2018, Best launch campaign of the year
THE GO AUSSIE TALK SHOW
eBay came to us with a problem. They had hours of testimonial footage from local sellers to promote their annual ‘Go Aussie Sale’, but it was a little dry.
”How can we make it more interesting?”, they asked.
Our immediate response: edit our seller testimonials into a talkshow hosted by a charismatic taxidermy Kangaroo named Ian, then air it exclusively on eBay’s social media.
Several surreal phone calls to taxidermists later, The Go Aussie Talk Show was born.
HOWEVER YOU CHRISTMAS
The only unifying thing about Christmas in Australia is that everyone does it differently.
Prawns. Sunscreen. No prawns. Champagne. Whatever.
However you Christmas, David Jones has got you covered.
WINNER
AWARD 2017 Finalist (Best Original Soundtrack)
THERE’S A DEAL FOR THAT
It's rare that working on a pitch is fun, or that the work actually ends up getting made.
Luckily, both those fantasies came true on this fun campaign for travel site lastminute.com.au
Whatever you're feeling - there's a deal for it.
Additional creative flourish by our buddies Alex Roberts, Ray Ali & Mick Healy.
WINNER
YoungGuns International 2016, Gold TV Campaign
AWARD 2016, Bronze Film Campaign
AWARD 2016, Finalist Film Craft (Editing)
THIS WAY UP
The Australian Air Force wanted to attract the most ambitious people in the country,
so we created a spot that encouraged people to see how high they could go.
WINNER
Award 2017, Gold Film Craft Editing
Award 2017, Gold Film Craft Cinematography
Award 2017, Gold Sound Design
Award 2017, Silver Film Craft Direction
New York Festivals 2017, Second Prize Film Craft Cinematography
Spikes Asia 2016, Bronze Film Craft Cinematography
Clio Awards 2017, SILVER - Editing
Clio Awards 2017, SILVER - Cinematography
FREE YOUR SKIN
Sweet beard dude. Ever wondered what girls really see when they look at it?
WINNER
Cannes 2015, Bronze Print Campaign
Clios 2015, Bronze Print Campaign
AWARD 2015, Silver OOH Campaign
AWARD 2015, Silver Print Craft
One Show 2015, Finalist
Axis 2015, 1 Silver, 2 Bronze OOH
LIA 2014, Finalist
Spikes 2014, Finalist
SERVER ROOM REBOOT
How do you convince businesses to ditch their clunky old server rooms and move their server to the cloud?
Simple. Offer to turn the newly vacated space into a ninja dojo. Or an 80s arcade. Or for one lucky New Zealand business - a drive-in movie theatre.
Register for the next one at serverroomreboot.com
WINNER
Axis 2016 Direct Finalist
Axis 2016 Promo & Activation Finalist
How to celebrate national cat day? With a personalised video for the creatures who have given us so many of their own.
